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In France, seven-time Cup Series champion Jimmie Johnson, past F1 champion Jenson Button, and Le Mans veteran Mike Rockenfeller will share a Hendrick Motorsports-prepared Chevrolet Camaro ZL1 in the Saturday-Sunday endurance race. While much of its upper-level corporate attention is focused on a single car in this weekend’s 24 Hours of Le Mans, the rest of NASCAR’s 30-some Cup Series teams are at another road race, this one at Sonoma Raceway in northern California. In fact, the first of its 155 road races (among 2,729 total events through last weekend) was at the Linden (N.J.) Airport in June of 1954.

Known since its inception as primarily an oval-track discipline, NASCAR has long had a presence at left-hand, right-hand venues.Īll told, its top series has raced at least once at 16 of them, including three temporary circuits designed around airports. NASCAR) Need to balance appealing to the people at the track with the ones who could be there.NASCAR Has a Rich History of Turning Right, Too Chris Graythen - Getty Images Recent discrimination suit alleging racial and sexual harassment was settled (Grant v. Freedom of expression Would NASCAR tolerate a Nazi flag at its events?ĩ In Conclusion NASCAR, most likely, will not address the issue until it becomes financially advantageous to do so. To Ban or Not To Ban? Compassion for those offended vs. Potential Sponsorship Consequences Potential Market Expansion Consequences Media Mattersħ Efforts at Diversity “Diversity, both on and off the track, is a top priority for NASCAR.” Brian France, CEO & Mike Helton, President Diversity Council Urban Youth Racing School National Diversity Internship Program Motorsports Industry Workforce Initiative Drive for Diversity Program Is the flag simply associated with its brand, or is it actually part of its brand? How is NASCAR’s brand image affected by this powerful symbol? Initially a predominantly southern sport 1960s through 1970s: 75% 2008: Only 42% Race sponsorship = $500k - $20M Broadcast deals with FOX, NBC and TNT ( ) = $8.2Bĥ Confederate Flag Symbol of Southern pride and sacrifice or intolerance and hate? NASCAR is confronted with the problem of keeping its core fans happy, while trying to win over new fans. Sport Marketing Quarterly, 19(3), Brian Patrick NASCAR: Checkered Flags Are Not All That Are Being Waved.

Presentation on theme: "NASCAR: Checkered flags are not all that are being waved"- Presentation transcript:ġ NASCAR: Checkered flags are not all that are being waved